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If you're lucky enough to reach old age,
there's a whole new world out there!


Humans are wired for social connection,

but we’ve become more isolated over time Social connection is as essential to our long-term survival as food and water. But today, loneliness is more widespread than other major health issues in the U.S. Our epidemic of loneliness and isolation is a major public health concern

Nobody wants to get old, but it's inevitable. It happens to everybody. If you're lucky. It's part of living. The day we were born the race is on. How we get there, and how we manage our health, physically AND mentally, is key.


Everyday is a challenge to dodge a blizzard of things that can get in our way and derail a normal healthy life. In terms of cardiac function, the toll of time is not as severe as the toll of inactivity. Hippocrates got it right about 2,400 years ago, explaining, "That which is used develops; that which is not wastes away."

That's why we are excited to announce our latest promotion, the 70 PLUS, EASY RIDER. As the proportion of older persons is increasing at a faster rate than any other age group, we wanted to create a promotion that caters to the needs of our seniors.


The fastest growing group is that of persons 80 years old or over, and we recognize the importance of staying active and social in this age group. Our promotion is as much about social interaction as it is about riding a bike. We want to encourage seniors to stay active and enjoy the benefits of biking, while also providing opportunities to meet new people and form lasting connections. Join us for the 70 PLUS, EASY RIDER promotion and experience the joy of biking with like-minded individuals!

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While the benefits of exercise for seniors apply to practically all forms of physical activity, cycling is an activity that’s particularly well-suited for the senior population due to its accessibility.  Cycling is easy on the joints, even for those with joint pain or injuries.

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I am 77 years old and have cycled for more than 55 years. Over that period my cycling has been for many reasons; my main transport for 7 years, and for fun and fitness always. It has included road and track racing, long distance rides, multi-day tours, and just knocking about the town and countryside. Six months ago it almost came to an end when I discovered I had a failing mitral heart valve.  However, 12 weeks ago I was fortunate enough to have had the valve repaired by an amazingly kind and skilled cardiothoracic surgeon. Today was my first ride since surgery.  A beautiful day and I rode 18 miles at the same pace, on the same route as I did 7 months ago.  It made me very happy.  Hopefully this is the beginning of many, many more years of riding pleasure.

Margaret Lentell

Portland, OR

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experience you would like to share? Photos YES!

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"While some people ride to get fit, there are many who ride bikes simply because it makes them happy, and happiness is not trivial."
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